For friends who are new to the advertising industry, opening a new advertising company will face various problems, such as venue, environment, liquidity, etc. The most important thing is the advertising equipment. How should the advertising company configure the advertising equipment? Different types of advertising companies have different requirements for equipment.
As the name suggests, it is a design-oriented company. After receiving the order, design according to the customer's requirements, and then forward the order to a peer or professional advertising production company for production, while the company itself does not do actual advertising production or less production to earn design fees.
Advertising companies in this model only need to have a shop for taking orders and buy some office supplies, such as computers, telephones, fax machines, printers, etc. The characteristics of such advertising companies are that the investment cost is small, and the rent of the shop accounts for a large part of the investment.
This kind of advertising company is a production and processing company, which mainly earns processing fees. It is characterized by relatively large production volume and relatively low profit margin, and is a labor-intensive company.
Because it is a company specializing in advertising production and production, there is no need to rent a shop in a high-rent area. There is only one place that is big enough and the rent is cheap to build a factory.
The configuration of advertising equipment of such advertising companies varies according to the scale, and the equipment required is naturally different, mainly including indoor and outdoor photo printers, inkjet printers, banner machines, laminating machines, flatbed machines, coil machines, cutting machines, and engraving machines. Wait. If the scale is small, the equipment can be appropriately reduced. If the scale is larger, the business scope is wider, and the corresponding advertising equipment can be added.
So, let's see, which of these devices are essential, and which ones can be appropriately reduced?
Photo machine is an indispensable printing equipment on the configuration list of advertising companies, because the main business of advertising companies is inevitably photo printing and so on. Under normal circumstances, both indoor and outdoor photo machines need to be configured. If the scale is small, when you start a business The investment is also limited, you can configure an outdoor photo machine first, and then add it with the development of business and scale.
Inkjet printers are widely used in advertising production. The most common is outdoor large-scale inkjet advertising. In addition to the advertising industry, it can also be used in home furnishing, murals and other industries. There are 3.2 meters of inkjet printers, and some large-scale advertising companies can also choose 5-meter large inkjet printers.
UV flatbed machine is also essential, printing all kinds of plates, such as: acrylic, aluminum plate, wood board, cardboard, leather Chevron board, KT board, etc., whether it is small batch production or large-scale industrial production can be easily dealt with, its The processed image is bright and the color is vivid, which greatly expands the applicable processing field of user equipment.
Finally, starting a business requires maintaining a good attitude.
For a new advertising company, the business will not get better right away. You must always adjust your mentality, treat customers with interests first, show your service attitude, and don’t use emotions when dealing with difficult customers, and be kind to others.
